@book{234222,
	author = {Gupta, C B. and Nair, N Rajan.},
	title = {Marketing management :},
	publisher = {Sultan Chand & Sons ,},
	year = {2023.},
	address = {New Delhi :},
	edition = {1st ed.},
	note = {The book is an indispensable and well-written book on Marketing and contains several distinctive features. It contains several topics of contemporary interest eg., Relationship Marketing, Social Marketing, Rural Marketing, Market of Services, Consumer Protection, Strategic Marketing, Online Marketing and so on.}
}