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    <subfield code="a">Entrepreneurship :</subfield>
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    <subfield code="a">Salient  Features
Comprehensive coverage
Systematic arrangement of various topics
Examples from Indian industry
To the point presentation
Lucid and simple language


Pedagogical  Features

Chapter outline in the beginning of every chapter to give a bird's eye-view of the contents
Tables and diagrams to illustrate the text
Very short answer, short answer and long answer type questions
Case studies of Indian entrepreneurs</subfield>
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Contents :

UNIT I : INTRODUCTION
Nature and Role of Entrepreneurship
Routes of Entrepreneurship
Creativity and Innovation
Dimensions of Entrepreneurship
UNIT II: TYPES OF BUSINESS ENTITIES
Micro, Small and Medium Enterprises
Business Groups, Business Houses and Family Business
Contemporary Role Models in Indian Business
UNIT III: ENTREPRENEURIAL SUSTAINABILITY
Institutions Assisting Entrepreneurs
Entrepreneurial Development in India
Business Incubators, Angel Investors, Venture Capital and Private Equity Funds
UNIT IV: BUSINESS PLAN PREPARATION
Sources and Techniques of Business Ideas
Feasibility Analysis
Business Plan
UNIT V : MARSHALLING RESOURCES
Financing the New Venture
Production and Operations Management
Marketing Issues in a New Venture
Building the New Venture Team
Forms of Ownership for New Venture
Growth and Transition of a Venture
Accounting and Financial Statements of a New Venture
UNIT VI: APPENDICES
Case Studies of Successful and Unsuccessful Entrepreneurs
Model Feasibility Reports
Bibliography
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