03295nam a22002177a 450000500170000000800410001702000180005804000180007608200220009410000270011624501240014325000130026726000480028030000300032850015560035850510260191465000400294065000320298065000410301270000240305320250421152134.0250421b        |||||||| |||| 00| 0 eng d  a9789389949995  cAIMIT LIBRARY  212a658.001bTHOC  aThomas, Christopher R.  aManagerial economics :bfoundations of business analysis and strategy /cBy Christopher R Thomas and S Charles Maurice.  a12th ed.  aNew York :bMc Graw Hill Education ,c2020.  axxii,704p. ;bPBc25.5 cm  aOVERVIEW
This text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. It is a self-contained textbook that requires no previous training in economics. The text carefully develops and applies the most useful concepts for business decision making and strategic planning.




POINTS TO REMEMBER
(a) Self-contained Empirical Analysis: Offers self-contained treatment of statistical estimation of demand, production, and cost functions
(b) New Illustrations: Includes 5 new illustrations on topics such as Effects of Changes in Determinants of Supply, Diamonds are Forever – Entry Barriers are Not, etc. 
(c) Updated coverage in existing content: Includes additional discussion of topics such as separation of ownership and coverage of business, and existing illustrations across the chapters
(d) Flexible Mathematical Rigour: Starts with only algebra and graph-reading skills, while all other analytical tools are developed within the text itself
(e) Dual Sets of End-of-Chapter Questions: Provides both Technical Problems and Applied Problems
(f) OLC: Comprehensive supplementary materials including Instructor’s Manual, PPTs, Test Bank, Online Appendices, Web Chapter, and Duplicate Technical Problems with Answers
  aCHAPTER 1 Managers, Profits, and Markets 
CHAPTER 2 Demand, Supply, and Market
CHAPTER 3 Marginal Analysis for Optimal Decisions 
CHAPTER 4 Basic Estimation Techniques 
CHAPTER 5 Theory of Consumer Behavior
Online Appendix 1: Substitution and Income Effects of a Price Change
CHAPTER 6 Elasticity and Demand 
CHAPTER 7 Demand Estimation and Forecasting
Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms
CHAPTER 8 Production and Cost in the Short Run 
CHAPTER 9 Production and Cost in the Long Run 
CHAPTER 10 Production and Cost Estimation
Online Appendix 3: Linear Programming
CHAPTER 11 Managerial Decisions in Competitive Markets
CHAPTER 12 Managerial Decisions for Firms with Market Power 
CHAPTER 13 Strategic Decision Making in Oligopoly Markets 
CHAPTER 14 Advanced Pricing Techniques 
Online Appendix 4: Pricing Multiple Products Related in Production
CHAPTER 15 Decisions Under Risk and Uncertainty 
CHAPTER 16 Government Regulation of Business 


APPENDIX: Statistical Tables
  aMarginal analysis optimal decisions  aBasic estimation techniques  aProduction and cost in the short run  aMaurice, S Charles.