Thomas, Christopher R. <br/><br/>
Managerial economics :  foundations of business analysis and strategy / 
By Christopher R Thomas and S Charles Maurice. 
 - 12th ed. 
 - New York :  Mc Graw Hill Education ,  2020. 
 - xxii,704p. ;  PB  25.5 cm 
<br/><br/> OVERVIEW<br/>This text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. It is a self-contained textbook that requires no previous training in economics. The text carefully develops and applies the most useful concepts for business decision making and strategic planning.<br/><br/><br/><br/><br/>POINTS TO REMEMBER<br/>(a) Self-contained Empirical Analysis: Offers self-contained treatment of statistical estimation of demand, production, and cost functions<br/>(b) New Illustrations: Includes 5 new illustrations on topics such as Effects of Changes in Determinants of Supply, Diamonds are Forever – Entry Barriers are Not, etc. <br/>(c) Updated coverage in existing content: Includes additional discussion of topics such as separation of ownership and coverage of business, and existing illustrations across the chapters<br/>(d) Flexible Mathematical Rigour: Starts with only algebra and graph-reading skills, while all other analytical tools are developed within the text itself<br/>(e) Dual Sets of End-of-Chapter Questions: Provides both Technical Problems and Applied Problems<br/>(f) OLC: Comprehensive supplementary materials including Instructor’s Manual, PPTs, Test Bank, Online Appendices, Web Chapter, and Duplicate Technical Problems with Answers<br/> 
<br/><br/>CHAPTER 1 Managers, Profits, and Markets <br/>CHAPTER 2 Demand, Supply, and Market<br/>CHAPTER 3 Marginal Analysis for Optimal Decisions <br/>CHAPTER 4 Basic Estimation Techniques <br/>CHAPTER 5 Theory of Consumer Behavior<br/>Online Appendix 1: Substitution and Income Effects of a Price Change<br/>CHAPTER 6 Elasticity and Demand <br/>CHAPTER 7 Demand Estimation and Forecasting<br/>Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms<br/>CHAPTER 8 Production and Cost in the Short Run <br/>CHAPTER 9 Production and Cost in the Long Run <br/>CHAPTER 10 Production and Cost Estimation<br/>Online Appendix 3: Linear Programming<br/>CHAPTER 11 Managerial Decisions in Competitive Markets<br/>CHAPTER 12 Managerial Decisions for Firms with Market Power <br/>CHAPTER 13 Strategic Decision Making in Oligopoly Markets <br/>CHAPTER 14 Advanced Pricing Techniques <br/>Online Appendix 4: Pricing Multiple Products Related in Production<br/>CHAPTER 15 Decisions Under Risk and Uncertainty <br/>CHAPTER 16 Government Regulation of Business <br/><br/><br/>APPENDIX: Statistical Tables<br/> 
<br/><br/><label>ISBN: </label>9789389949995 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marginal analysis optimal decisions<br/>Basic estimation techniques<br/>Production and cost in the short run
<br/><br/><label>Dewey Class. No.: </label>658.001  / THOC