TY  - BOOK
AU  - Peterson, Craig H.
TI  - Managerial Economics
SN  - 9788177583861
U1  - 658.001 4
PY  - 2024///
CY  - Chennai
PB  - Pearson education
KW  - Production and costs
KW  - Market structure
KW  - Pricing decisions
KW  - Risk and capital budgeting
N1  - 
Craig H. Peterson, W. Cris Lewis, and Sudhir K. Jain’s Managerial Economics – Fourth Edition, published by Pearson, offers a lively presentation of analytical and empirical tools for the managerial decision-making process. This edition increases the focus on managerial applications by discussing more problems, case studies, and questions. With this book, students will not only receive a thorough and rigorous introduction to the basic principles of microeconomics, but also learn how the application of economic theories can improve decision-making.

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ER  -