01651nam a22002057a 450000500170000000800410001702000180005804000180007608200210009410000230011524500840013825000120022226000420023430000290027650010410030565000250134665000210137165000220139265000310141420250409143720.0250409b        |||||||| |||| 00| 0 eng d  a9788177583861  cAIMIT LIBRARY  24a658.001bPETC  aPeterson, Craig H.  aManagerial Economics /cCraig H. Peterson, W. Chris Lewis and Sudhir K. H Jain.  a4th ed.  aChennai :bPearson education ,c2024.  axv,622 p.;bPBc24.5 cm.  a
Craig H. Peterson, W. Cris Lewis, and Sudhir K. Jain’s Managerial Economics – Fourth Edition, published by Pearson, offers a lively presentation of analytical and empirical tools for the managerial decision-making process. This edition increases the focus on managerial applications by discussing more problems, case studies, and questions. With this book, students will not only receive a thorough and rigorous introduction to the basic principles of microeconomics, but also learn how the application of economic theories can improve decision-making.

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  aProduction and costs  aMarket structure  aPricing decisions  aRisk and capital budgeting