TY  - BOOK
AU  - Zaidi, Neha.
AU  - Maurya, Mohit.
AU  - Grima, Simon.
AU  - Tyagi, Pallavi.
TI  - Building AI driven marketing capabilities: understand customer needs and deliver value through AI 
SN  - 9781484298091
U1  - 658.83  1
PY  - 2024///
CY  - New York
PB  - Apress
KW  - Internet trends and customer sentiment analysis on different online platforms
KW  - Developing a marketing strategy while maintaining focus on cutomer value
ER  -