TY  - BOOK
AU  - Palmatier. Robert W.
TI  - Marketing anatytics: based on first principles 
SN  - 9789356400634
U1  - 658.802 
PY  - 2022///
CY  - New Delhi
PB  - Bloomsbury .
KW  - Customers differ
KW  - Customers change
KW  - All competitors React
KW  - Using logistic regression for customer selection
ER  -