00764nam a22002177a 4500 20250321031917.0 250321b |||||||| |||| 00| 0 eng d 9789356400634 AIMIT LIBRARY 658.802 PALR Palmatier. Robert W. 206636 Marketing anatytics : based on first principles / By Robert W. Palmatier , J. Andrew Petersen and Frank Germann. 1st ed. New Delhi : Bloomsbury . 2022. xxxii,399 p.; PB 25 cm. Customers differ 206637 Customers change 206638 All competitors React 206639 Using logistic regression for customer selection 206640 ddc BK 1st 658.802 PALR 233967 233967 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2025-03-11 Biblios Book Point 899.00 Bill no: 7073; Bill dt: 2025-03- 1 658.802 PALR MBA14822 2026-07-09 2026-06-09 14:37:50 2026-06-09 719.20 2025-03-21 BK