Palmatier. Robert W. <br/><br/>
Marketing anatytics :  based on first principles / 
By Robert W. Palmatier , J. Andrew Petersen and Frank Germann. 
 - 1st ed. 
 - New Delhi :  Bloomsbury .  2022. 
 - xxxii,399 p.;  PB  25 cm. 
<br/><br/><label>ISBN: </label>9789356400634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customers differ<br/>Customers change<br/>All competitors React<br/>Using logistic regression for customer selection
<br/><br/><label>Dewey Class. No.: </label>658.802  / PALR