01888nam a22001937a 4500 20250324053248.0 250315b ||||| |||| 00| 0 eng d 9781484287439 AIMIT LIBRARY 658.8 SCHA Schulkind, Andrew. Author 206549 Marketing for small B2B businesses : how content creates marketing muscle and powers traditional and digital marketing / By Andrew Schulkind. USA : Apress, 2023. xx,218p. ; PB 23 cm. Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospect’s short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience’s perspective. This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing can’t work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. Marketing for Small B2B Businesses will dive into the relationship between each of these areas. Marketing Goals. 206550 Website Technology. 206551 ddc BK 233961 233961 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2025-03-11 Biblios Book Point 699.00 Bill no:7073;Bill dt:2025-02-28 0 658.8 SCHA MBA14821 2025-07-21 00:00:00 659.20 2025-03-15 BK