02514nam a22002297a 450000500170000000800410001702000180005804000180007608200200009410000270011424501230014125000120026426000350027630000290031150016080034065000340194865000330198270000310201594200310204699900190207795201880209620250402101610.0250315b           ||||| |||| 00| 0 eng d  a9781032450353  cAIMIT LIBRARY  26a658.84bCHAD  aChaffey, Dave.9206545  aDigital marketing excellence :bplanning, optimizing and integrating online maketing  /cBy Dave Chaffey and PR Smith.  a6th ed.  aNew York :bRoutledge ,c2023.  axxxvi,638p. ;bPBc24 cm  aNow in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.　

Written by two highly experienced digital marketing consultants, the book shows you how to:

Draw up an outline integrated digital marketing plan
Evaluate and apply digital marketing principles and models
Integrate online and offline communications
Implement customer-driven digital marketing as part of digital transformation
Reduce costly trial and error
Measure and enhance your digital marketing
Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.
This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.

Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.

Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.  aMarketing excellence.9206546  aPlanning optimizing.9206547  aSmith, PR.eAuthor9206548  2ddccBKe6th k658.84 CHAD  c233960d233960  00102ddc40708MBAaAIMITbAIMITcMKGd2025-03-11eBiblos Book Pointg1150.00iBill no:7073;Bill dt:2025-02-28l0o658.84 CHADpMBA14812r2025-07-21 00:00:00v897.00w2025-03-15yBK