Putler, Daniel S. <br/><br/>
Customer business analytics :  applied data mining for business decision making using R. 
By Daniel S Putler and Robert E Krider. 
 - 1st ed. 
 - New York :  CRC Press ,  2020. 
 - xxvi,289p. ;  PB  24.6 cm 
<br/><br/><label>ISBN: </label>9780367424022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Purpose and process<br/>Predictive modeling tools--Grouping methods
<br/><br/><label>Dewey Class. No.: </label>658.4038011  / PUTD