TY  - BOOK
AU  - Dutta, Kirti.
TI  - Brand management: principles and practices 
SN  - 9780190124137
U1  - 658.827 2
PY  - 2022///
CY  - New Delhi
PB  - Oxford University Press
KW  - Introduction to branding
KW  - Creating a brand
KW  - Brand equity
KW  - Consumer behaviour and brand buying decisions
KW  - Brand positioning
KW  - Branding and the marketing programme
KW  - Branding and marketing communications
KW  - Brands over time
KW  - Brands ina borderless world
ER  -