00902nam a22002777a 4500 20250218090030.0 250218b ||||| |||| 00| 0 eng d 9780190124137 AIMIT LIBRARY 2 658.827 DUTK Dutta, Kirti. 200465 Brand management : principles and practices / By Kirti Dutta. 2nd ed. New Delhi : Oxford University Press , 2022. xxv,460 p.; PB 25 cm. Introduction to branding Creating a brand Brand equity Consumer behaviour and brand buying decisions Brand positioning Branding and the marketing programme Branding and marketing communications Brands over time Brands ina borderless world ddc BK 2nd 658.827 DUTK 233820 233820 0 0 ddc 0 0 MBA AIMIT AIMIT BM 2025-02-17 765.00 Bill no:6602; Bill dt:2025-02-17 0 658.827 DUTK MBA14790 2026-05-23 00:00:00 612.00 2025-02-18 BK 0 0 ddc 0 0 MBA AIMIT AIMIT BM 2025-02-17 765.00 Bill no:6602; Bill dt:2025-02-17 1 658.827 DUTK MBA14791 2025-03-24 2025-02-21 00:00:00 2025-02-21 612.00 2025-02-18 BK