00820nam a22002537a 450000500170000000800410001702000180005804000180007608200210009410000180011524500680013325000120020126000500021330000280026365000290029165000210032065000170034165000500035865000220040865000410043065000420047165000210051365000320053420250218090030.0250218b           ||||| |||| 00| 0 eng d  a9780190124137  cAIMIT LIBRARY  22a658.827bDUTK  aDutta, Kirti.  aBrand management :bprinciples and practices /cBy Kirti Dutta.  a2nd ed.  aNew Delhi :bOxford University Press ,c2022.  axxv,460 p.;bPBc25 cm.  2Introduction to branding  2Creating a brand  2Brand equity  2Consumer behaviour and brand buying decisions  2Brand positioning  2Branding and the marketing programme  2Branding and marketing communications  2Brands over time  2Brands ina borderless world