Dutta, Kirti. <br/><br/>
Brand management :  principles and practices / 
By Kirti Dutta. 
 - 2nd ed. 
 - New Delhi :  Oxford University Press ,  2022. 
 - xxv,460 p.;  PB  25 cm. 
<br/><br/><label>ISBN: </label>9780190124137 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.827  / DUTK