TY  - BOOK
AU  - Pelia, Harinder Singh.
TI  - Psychology of marketing
SN  - 9789348098016
U1  - 658.8 1
PY  - 2025///
CY  - New Delhi
PB  - Jaico Pubishing House
KW  - Learning: are we trinable lab rats
KW  - Motivation: that misunderstood world
KW  - Choice: do we even have a choice
KW  - Cognitive biases: our invisible puppeteers
KW  - Neuromarketing brain meets branding
ER  -