00765nam a22002177a 4500 20250215151551.0 250215b ||||| |||| 00| 0 eng d 9789348098016 AIMII LIBRARY 1 658.8 PELH Pelia, Harinder Singh. 200131 Psychology of marketing / By Harinder Singh Pelia. 1st ed. New Delhi ; Jaico Pubishing House , 2025. 197 p.; PB 21.3 cm. Learning: are we trinable lab rats Motivation: that misunderstood world Choice: do we even have a choice Cognitive biases: our invisible puppeteers Neuromarketing brain meets branding 200132 ddc BK 1st 658.8 PELH 233805 233805 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2025-02-05 Biblios Book Point 349.00 Bill no:6357; Bill dt: 5-02-25 0 658.8 PELH MBA14781 2025-07-21 00:00:00 279.00 2025-02-15 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2025-02-05 Biblios Book Point 349.00 Bill no:6357; Bill dt:2025-02-05 1 658.8 PELH MBA14787 2025-08-11 09:16:42 2025-07-23 279.00 2025-02-15 BK