Pelia, Harinder Singh. <br/><br/>
Psychology of marketing / 
By Harinder Singh Pelia. 
 - 1st ed. 
 - New Delhi ;  Jaico Pubishing House ,  2025. 
 - 197 p.;  PB  21.3 cm. 
<br/><br/><label>ISBN: </label>9789348098016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing brain meets branding
<br/><br/><label>Dewey Class. No.: </label>658.8  / PELH