01848nam a22002177a 450000500170000000800410001702000180005804000070007604100080008308200220009110000280011324500600014126000390020130000330024036500620027352010510033565000480138694200120143499900190144695201650146520241126101418.0241125b           ||||| |||| 00| 0 eng d  a9789353885403  cAL  aeng  223a658.872bHAND  aAnnmarie Hanlon9186392  aDigital marketingb: strategic planning and Integration  aNew DelhibSage Publicationsc2023  axviii,367pbPBc24.1x17.9cm.  2Generala5166b₹556.00c₹d₹695.00e20%f21-11-2024  aAn unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, the book aims to provide a roadmap for a digital marketing journey. This book has been structured to map the development of a digital marketing plan and concludes with a ready-made plan template to download and adapt. In addition, the content is supported by case examples from real-world organizations, and a number of pedagogical features throughout the chapters. The book is suitable for digital and e-marketing courses as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. Key features: smartphone sixty seconds features in every Chapter to evaluate influencers in relation to the topic covered digital tool boxes introduce professional tools ethical insights provide a reflective and challenging look at social issues and the negative sides of marketing.  2ManagementaManagement of Marketing9186393  2ddccBK  c231984d231984  00102ddc40708MAJMCaSACPGbSACPGd2024-11-23eBiblios Book Pointg556.00l1o658.872 HANDpPG024776r2025-10-14 12:14:52s2025-06-16v695.00w2024-11-25yBK