01671nam a22002057a 4500 20241126101418.0 241125b ||||| |||| 00| 0 eng d 9789353885403 AL eng 23 658.872 HAND Annmarie Hanlon 186392 Digital marketing : strategic planning and Integration New Delhi Sage Publications 2023 xviii,367p PB 24.1x17.9cm. General 5166 ₹556.00 ₹ ₹695.00 20% 21-11-2024 An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, the book aims to provide a roadmap for a digital marketing journey. This book has been structured to map the development of a digital marketing plan and concludes with a ready-made plan template to download and adapt. In addition, the content is supported by case examples from real-world organizations, and a number of pedagogical features throughout the chapters. The book is suitable for digital and e-marketing courses as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. Key features: smartphone sixty seconds features in every Chapter to evaluate influencers in relation to the topic covered digital tool boxes introduce professional tools ethical insights provide a reflective and challenging look at social issues and the negative sides of marketing. Management Management of Marketing 186393 ddc BK 231984 231984 0 0 ddc 0 0 MAJMC SACPG SACPG 2024-11-23 Biblios Book Point 556.00 1 658.872 HAND PG024776 2025-10-14 12:14:52 2025-06-16 695.00 2024-11-25 BK