01986nam a22002417a 4500 20250506111909.0 241125b ||||| |||| 00| 0 eng d 9780857196095 AL eng 23 658.8342 SHOC Richard Shotton 209427 Choice Factory: How twenty five behavioural biases influence the products we decide to buy Hampshire Harriman House Ltd 2018 xiii,202p. PB 21x14cm. General XNZR-92031 425.00 ₹ 425.00 - 14-11-2024 Voted #1 in the BBH World Cup of Advertising Books, 2018. Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential. Price Relativity 186359 Media Context 186360 Goodharts law 186361 SHOTTON (Richard) 186362 ddc BK 231981 231981 0 0 ddc 0 0 GEN AL AL 2024-11-22 amazon.in 425.00 1 658.8342 SHOC 077422 2025-03-31 2025-02-27 00:00:00 2025-02-27 599.00 2024-11-25 BK