TY - BOOK AU - Indian Institute of Banking and Finance TI - Digital Banking SN - 9789357785952 U1 - 332.1 23 PY - 2024/// CY - Mumbai PB - Taxmann Publications (P.) Ltd KW - Digital Banking Products KW - Digital Delivery Channels KW - Cards KW - Automated Teller Machines (ATMs) KW - Mobile Banking KW - POS Terminals KW - Digital Banking and Financial Inclusion N1 - The Present Publication is the 2024 Edition, updated by Mr Burra Butchi Babu | Former General Manager – Bank of India and vetted by Mr V.A. Prasanth | Former General Manager & Chief Information Officer – Indian Bank. Taxmann exclusively publishes this book for the Indian Institute of Banking and Finance with the following coverage: Module A – Digital Banking Products Digital Delivery Channels Introduction and need for digital channels in banking Analyzing the cost of transactions and customer preferences The role of technology in enhancing user-friendliness and customer interaction Emphasizing security as a crucial aspect of digital banking, including information security Overview of the Integrated Ombudsman Scheme, 2021 by RBI Discussion on customer protection and limiting liability in unauthorized transactions RBI's directions on digital payment security controls Challenges faced in digital banking and the concept of e-KYC Cards History and overview of plastic payment cards Features and benefits of cards for customers Understanding the Payment Card Industry-Data Security Standard Comparison between Magnetic Strip Cards and EMV Cards, including NFC-based Tap & Go technology The approval process for card schemes and profitability aspects Insight into backend operations, recovery, follow-up, and information security issues Automated Teller Machines (ATMs) History and product features of ATMs Types of ATMs, including White Label and Brown Label The functioning of ATM networks and Instant Money Transfer (IMT) systems Discussing profitability, risk management, and frauds in ATM operations Backend operations and technology in ATMs Overview of the Dispute Management System (DMS) Mobile Banking Introduction and diverse features of mobile banking Description of IMPS and its benefits Discussion on risk management, frauds, backend operations, and information security tips in mobile banking Internet or Online Banking History, working, and features of Internet banking Analysis of the profitability and risks associated with Internet banking POS Terminals Background and features of Point of Sale (POS) systems Benefits of POS systems to merchants and customers Different types of transactions and the cash withdrawal process at POS Merchant onboarding, approval process, and the parties involved in a POS setup Profitability analysis and risk management in POS operations Module B – Digital Banking & Financial Inclusion (FI) Introduction to financial inclusion and its strategies Approaches to accelerate financial inclusion and the role of technologies Digital banking services in financial inclusion and factors beyond technology Information security issues in financial inclusion and new developments Understanding how banks earn money using digital delivery channels Module C – Marketing of Digital Banking Products Concept and channels for marketing digital banking products Product planning and marketing structure in banks Sales delivery, e-galleries, and after-sales service to customers Marketing strategies for financial inclusion and the dangers of mis-selling Use of analytics in marketing and customer education and protection Module D – Payment Systems Overview of global and domestic payment systems Introduction to new domestic payment vehicles and platforms Detailed analysis of various systems like Cheque Truncation System (CTS), RTGS, NEFT, NETC, Bharat QR, UPI QR, BBPS, and SWIFT Forex and securities settlements Innovative banking and payment systems, including digital banking super apps Module E – Future Trends in Digital Banking Background and future trends in digital banking The impact of fintech, business ecosystem, and blockchain technology Discussion on cryptocurrencies, peer financing, cloud computing, and virtualization Data analytics, artificial intelligence (AI), machine learning (ML), deep learning (DL), robotic process automation (RPA), and the Internet of Things (IoT) Central Bank Digital Currency (CBDC) and digital transformation of banks in India N2 - This book is a comprehensive guide to the digital transformation in banking. It covers digital banking products, financial inclusion, marketing strategies, payment systems, and future trends like Blockchain and AI, making it an invaluable resource for students, professionals, and those interested in the digital banking revolution It serves as an essential resource, covering the following broad topics: Digital Banking Products Digital Banking & Financial Inclusion (FI) Marketing of Digital Banking Products Payment Systems Future Trends in Digital Banking An invaluable resource for students, professionals, and anyone keen on understanding the digital banking revolution ER -