@book{231887,
	author = {Panda, Tapan K. and Sahadev, Sunil.},
	title = {Sales and distribution management /},
	publisher = {Oxford University Press,},
	year = {2019.},
	address = {New Delhi, India :},
	edition = {3rd ed.},
	note = {The book has 22 chapters divided into 2 modules. • Module I Sales Management discusses the selling process, sales force automation, recruitment and selection of sales force, their training and compensation, and more. • Module II Distribution Management covers ways of designing customer-oriented marketing and logistics channels, channel information system, applications of e-commerce, and managing the international channels of distribution. Reviews The book is quite detailed with some relevant case studies. Table of contents provides adequate coverage. - Ramendra Singh, IIM Calcutta The Indian orientation is this title's major strength. - D. M. Sezhiyan, National Institute of Technology, Tiruchirappalli}
}