<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00640nam a22001817a 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20240906151442.0</controlfield>
  <controlfield tag="008">240906b           ||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">AIMIT LIBRARY</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Rai, Saniha.</subfield>
    <subfield code="e">2216173</subfield>
    <subfield code="9">178913</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Influence of digital marketing strategies agile marketing and growth hacking on self congruity and brand equity /</subfield>
    <subfield code="c">By Saniha Rai ; Guided by James, Justine.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Mangalore ;</subfield>
    <subfield code="c">2024.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Review of the literature</subfield>
    <subfield code="9">178914</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Research methodology</subfield>
    <subfield code="9">178915</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">James, Justine.</subfield>
    <subfield code="e">Guide</subfield>
    <subfield code="9">178916</subfield>
  </datafield>
  <datafield tag="856" ind1=" " ind2=" ">
    <subfield code="3">Karnataka Agencies</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">PRO</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">231777</subfield>
    <subfield code="d">231777</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">1</subfield>
    <subfield code="8">PR_MBA</subfield>
    <subfield code="a">AIMIT</subfield>
    <subfield code="b">AIMIT</subfield>
    <subfield code="c">PRB</subfield>
    <subfield code="d">2024-09-06</subfield>
    <subfield code="l">0</subfield>
    <subfield code="p">PRB02385</subfield>
    <subfield code="r">2024-09-06 00:00:00</subfield>
    <subfield code="t">2216173</subfield>
    <subfield code="w">2024-09-06</subfield>
    <subfield code="y">PRO</subfield>
  </datafield>
</record>
