Rai, Saniha. <br/><br/>
Influence of digital marketing strategies agile marketing and growth hacking on self congruity and brand equity / 
By Saniha Rai ; Guided by James, Justine. 
 - Mangalore ;  2024. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Review of the literature<br/>Research methodology