TY  - BOOK
AU  - Shenoy K, Prathik.
AU  - Sumitha, P V.
TI  - Celebrity influence : : a project exploring the impact of influencer marketing in digital advertising 
PY  - 2024///
CY  - Mangalore
KW  - Sampling design
KW  - Relability analysis
KW  - Future scope of research
ER  -