01380nam a22002297a 450000500170000000800410001702000180005804000070007604100080008308200210009110000300011224500300014225000120017226000390018430000270022336500120025052006940026265000470095694200120100399900190101595201160103420240828112734.0240828b           ||||| |||| 00| 0 eng d  a9788132110132  cAL  aeng  223a302.23bBERM  aArthur Asa Berger9178073  aMedia analysis techniques  a4th ed.  aNew DelhibSage Publicationsc2012  axv,260p.bPBc24x16cm.  2General  aIn this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author′s own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory. The text coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. These methodologies, once learned, will stay with students and have an impact on the way they live.  2CommunicationaMedia Communication9178074  2ddccBK  c231619d231619  00102ddc40708MAJMCaSACPGbSACPGd2024-07-23l0o302.23 BERMpPG024730r2024-08-28 00:00:00w2024-08-28yBK