01252nam a22002177a 4500 20240828112734.0 240828b ||||| |||| 00| 0 eng d 9788132110132 AL eng 23 302.23 BERM Arthur Asa Berger 178073 Media analysis techniques 4th ed. New Delhi Sage Publications 2012 xv,260p. PB 24x16cm. General In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author′s own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory. The text coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. These methodologies, once learned, will stay with students and have an impact on the way they live. Communication Media Communication 178074 ddc BK 231619 231619 0 0 ddc 0 0 MAJMC SACPG SACPG 2024-07-23 0 302.23 BERM PG024730 2024-08-28 00:00:00 2024-08-28 BK