03266nam a22002897a 450000500170000000800410001702000180005804000070007604100080008308200230009110000240011410000220013824500740016026000480023430000270028236500580030952022090036765000410257665000330261765000380265065000340268870000260272270000240274894200120277299900190278495201730280320240801101449.0240722b           ||||| |||| 00| 0 eng d  a9781625271464  cAL  aeng  223a658.4063bFURI  aNathan Furr9174647  dJeff Dyer9173874  aInnovators method:bBringing the lean start up into your organization  aBostonbHarvard Business Review Pressc2014  aix,268p.bHBc24x16cm.  2Managementa2488b2499.00c₹d2000e20%f17-07-2024  aHave you ever come up with an idea for a new product or service but didn’t take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company—perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven’t known how to take the next step, you need to understand what the authors call the innovator’s method—a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty—through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice.
Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator’s DNA—which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas—this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator’s method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the “how”—how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use.
Whether you’re launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.  aOrganizational Effectiveness9173875  aBusiness & Economics9174648  aTechnological Innovations9173876  aConsumers Preferences9173877  aFURR (Nathan)9173878  aDYER (Jeff)9173879  2ddccBK  c231487d231487  00102ddc40708MANaALbALd2024-07-22eBiblios Book Point Surathkal Mangalore 575014g2000.00l0o658.4063 FURIp077246r2024-07-22 00:00:00v2499.00w2024-07-22yBK