TY  - BOOK
ED  - American Marketing Association
TI  - Journal of Marketing
SN  - 00222429
U1  - 658.8 
PY  - 2015///
CY  - Chicago
PB  - AMA Customer service
KW  - New product design:concept measurement and consequences
KW  - Evolution of marketing as a discipline:what has happened and what to look out for
ER  -