TY  - BOOK
AU  - Neelamegham, S.
ED  -                                                                                                                                                                                 
TI  - Journal of marketing and communication
SN  - 09732330
U1  - 658.8  
PY  - 2011///,2012,2013
CY  - Noida
PB  - NILM centre for management
KW  - Social change and development of women through SHGs an empirical research
KW  - Impact of advertisement on consumer buying behavior
ER  -