<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01054nam a22002297a 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20240712102743.0</controlfield>
  <controlfield tag="008">240712b           ||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="022" ind1=" " ind2=" ">
    <subfield code="a">09732330</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">AIMIT LIBRARY</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8 </subfield>
    <subfield code="b">MARC</subfield>
  </datafield>
  <datafield tag="110" ind1=" " ind2=" ">
    <subfield code="a">                                                                                                                                                                                </subfield>
    <subfield code="9">173218</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Journal of marketing and communication /</subfield>
    <subfield code="c">Edited by S Neelamegham.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Noida :</subfield>
    <subfield code="b">NILM centre for management ,</subfield>
    <subfield code="c">2011,2012,2013.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="b">HB</subfield>
    <subfield code="c">27 cm.</subfield>
  </datafield>
  <datafield tag="440" ind1=" " ind2=" ">
    <subfield code="a">Journal of Marketing and communication</subfield>
    <subfield code="v">Vol.6 No.3/2011,Vol.8 No.1&amp;2/2012,Vol.8 No.3/2013</subfield>
    <subfield code="9">173219</subfield>
  </datafield>
  <datafield tag="440" ind1=" " ind2=" ">
    <subfield code="v">Vol.9 No.1&amp;2/2013,Vol.9 No.3/2014,Vol.10 No.1&amp;2/2014</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Social change and development of women through SHGs an empirical research</subfield>
    <subfield code="9">173220</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Impact of advertisement on consumer buying behavior</subfield>
    <subfield code="9">173221</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Neelamegham, S.</subfield>
    <subfield code="9">173235</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BV</subfield>
    <subfield code="k">658.8 MARC</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">231441</subfield>
    <subfield code="d">231441</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="a">AIMIT</subfield>
    <subfield code="b">AIMIT</subfield>
    <subfield code="c">BV</subfield>
    <subfield code="d">2024-07-12</subfield>
    <subfield code="h">Vol.6 No.3/2011/Vol.8 No.1&amp;2/2012/Vol.8 No.3/2013</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8  MARC</subfield>
    <subfield code="p">BVM867</subfield>
    <subfield code="r">2024-07-12 00:00:00</subfield>
    <subfield code="w">2024-07-12</subfield>
    <subfield code="y">BV</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="a">AIMIT</subfield>
    <subfield code="b">AIMIT</subfield>
    <subfield code="c">BV</subfield>
    <subfield code="d">2024-07-12</subfield>
    <subfield code="h">Vol.9 No.1&amp;2/2013/Vol.9 No.3/2014/Vol.10 No.1&amp;2/2014</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8  MARC</subfield>
    <subfield code="p">BVM868</subfield>
    <subfield code="r">2024-07-12 00:00:00</subfield>
    <subfield code="w">2024-07-12</subfield>
    <subfield code="y">BV</subfield>
  </datafield>
</record>
