Marketing Mastermind / By IUP Publication - Hyderabad : ICIT software center pvt ltd 2010. - HB 25 cm. - Marketing mastermind Vol.X No.1-6/2010 . ISSN: 09725156 Subjects--Topical Terms: Converting inquiries to qualified leadsMarket segmentation Dewey Class. No.: 658.8 / MARM