TY  - BOOK
AU  - K Sukesh.
AU  - James, Justine.
TI  - Study on the influence of brand trust alternative attractiveness and brand authenticity on brand loyalty and positive word of mouth intention with special reference to hyundai motors Mangalore
PY  - 2023///
CY  - Mangaluru
KW  - Literature review
KW  - Research methodology
KW  - Data analysis and interpretation
ER  -