K Sukesh. <br/><br/>
Study on the influence of brand trust alternative attractiveness and brand authenticity on brand loyalty and positive word of mouth intention with special reference to hyundai motors Mangalore / 
By Sukesh K ; Guided by Justine James. 
 - Mangaluru ;  2023. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Literature review<br/>Research methodology<br/>Data analysis and interpretation