TY  - BOOK
AU  - B L Sumitha.
AU  - Achar, Sumitha.
TI  - Sales promotion and consumer purchase behaviour at big bazaar
PY  - 2022///
CY  - Bengaluru
KW  - Industry profile company profile and introduction to study
KW  - Problem Identification
KW  - Research methodology
KW  - Data analysis and interpretation
UR  - www.futureretail.co.in
ER  -