TY  - BOOK
AU  - Hussain, Mohammed Ziyad.
AU  - James, Justine P.
TI  - Effect of brand authenticity and alternative attractiveness on customer satisfaction and brand loyalty
PY  - 2022///
CY  - Mangaluru
KW  - Industry profile company profile and introduction to study
KW  - Research methodology
KW  - Data analysis and interpretation
ER  -