Hussain, Mohammed Ziyad. <br/><br/>
Effect of brand authenticity and alternative attractiveness on customer satisfaction and brand loyalty / 
By Mohammed Ziyad Hussian ; Guided by Justine P James. 
 - Mangaluru ;  2022. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industry profile company profile and introduction to study<br/>Research methodology<br/>Data analysis and interpretation