00688nam a2200205Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000220012424500930014625000120023926000720025130000270032365000330035065000560038370000240043970000190046320240406110215.0210716s2008    xx            000 0 und d  a9789332584327  cAIMIT LIBRARY  aeng  a658.848 28bKEEW  aKeegan, Warren J.  aGlobal marketing management /cBy Warren J. Keegan, Elyse Andrew Brill and Gautam Datta.  a8th ed.  aUttar Pradesh :bPearson India Education Services Pvt. Ltd ,c2017.  axxviii,476p. ;c25 cm.  aGlobal marketing environment  aAnalyzing and targeting global market opportunities  aBrill, Elyse Arnow.  aDutta, Gautam.