Keegan, Warren J. <br/><br/>
Global marketing management / 
By Warren J. Keegan, Elyse Andrew Brill and Gautam Datta. 
 - 8th ed. 
 - Uttar Pradesh :  Pearson India Education Services Pvt. Ltd ,  2017. 
 - xxviii,476p. ;  25 cm. 
<br/><br/><label>ISBN: </label>9789332584327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global marketing environment<br/>Analyzing and targeting global market opportunities
<br/><br/><label>Dewey Class. No.: </label>658.848   / KEEW