TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Gamble, John E.
AU  - Peteraf, Margaret A.
AU  - Gamble,John E.
AU  - Strickland III, A J.
TI  - Crafting and executing strategy: quest for competitive advantage, concepts and cases 
SN  - 9789354600043
U1  - 658.4012 22
PY  - 2021///
CY  - Chennai
PB  - McGraw Hill Education Pvt Ltd
KW  - Crafting and executing strategy
KW  - Charting a companys direction
KW  - Concepts and techniques for crafting and executing strategy
ER  -