00730nam a22002177a 450000500170000000800410001702000180005804000180007608200190009410000180011324500440013125000120017526000690018730000300025665000300028665000370031665000280035365000520038165000550043365000240048820240405162901.0240405b           ||||| |||| 00| 0 eng d  a9789389538335  cAIMIT LIBRARY  26a658.8bSAXR  aSaxena, Rajan  aMarketing Management /cBy Rajan Saxena  a6th ed.  aChennai :bMcgraw Hill Education (India) Private Limited ,c2022  axxv, 746p. ;bPB :c24 cm  aThe Marketing Environment  aAssembling the Marketing Toolbox  aCreating Customer Value  aCommunication and Deliverance of Customer Value  aCreating Sustainable Competitive Value and Growth   aBroadening Horizons