Saxena, Rajan <br/><br/>
Marketing Management / 
By Rajan Saxena 
 - 6th ed. 
 - Chennai :  Mcgraw Hill Education (India) Private Limited ,  2022 
 - xxv, 746p. ;  PB :  24 cm 
<br/><br/><label>ISBN: </label>9789389538335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>The Marketing Environment<br/>Assembling the Marketing Toolbox<br/>Creating Customer Value<br/>Communication and Deliverance of Customer Value<br/>Creating Sustainable Competitive Value and Growth <br/>Broadening Horizons
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAXR