TY  - BOOK
AU  - Peelen, Ed.
TI  - Customer relationship management
SN  - 9789354498565
U1  - 658.812 1
PY  - 2022///
CY  - Chennai
PB  - Pearson
KW  - Strategy and organisation of CRM
KW  - CRM marketing aspects
KW  - CRM systems and their implementation
ER  -