Peelen, Ed. <br/><br/>
Customer relationship management / 
By Ed Peelen. 
 - 1st ed. 
 - Chennai :  Pearson ,  2022. 
 - xvi,433p. ;  PB  23.5 cm 
<br/><br/><label>ISBN: </label>9789354498565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategy and organisation of CRM<br/>CRM marketing aspects<br/>CRM systems and their implementation
<br/><br/><label>Dewey Class. No.: </label>658.812  / PEEE