02134nam a22002657a 4500 20240926114937.0 240404b ||||| |||| 00| 0 eng d 9789357055215 AIMIT LIBRARY 19 658.8 KOTP Kotler, Philip 158303 Principles of Marketing / By Philip Kotler...[et.al.]. 19th ed. Noida, Uttar Pradesh ; Pearson India Education Services Pvt.Ltd , 2023. xxiv, 736p. ; PB : 27.2 cm. Principles of Marketing 19e discusses today’s key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information embedded with the innovative customer-value framework, this book helps students understand how to create value and gain loyal customers. This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that social media and technology play in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ innovative techniques to gain competitive advantage-from traditional marketing all-stars to new-age digital competitors. The feature-enriched content and simple language make this book a must-read for students and practicing managers to understand the fundamentals of marketing and the latest developments in the industry. Defining Marketing and the Marketing Process 158304 Understanding the Marketplace and Consumer Value 158305 Designing a customer Value-Driven Strategy and Mix 158306 Extending Marketing 158307 Armstrong, Gary 158308 Balasubramanian, Sridhar 158309 Agnihotri, Prafulla Y 158310 ddc BK 19th 658.8 KOTP 230656 230656 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2024-03-09 Biblios Book Point 1049.00 Bill no:8339; Bill dt:2024-03-04 4 658.8 KOTP MBA14689 2026-04-22 11:14:00 2026-01-19 839.20 2024-04-04 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2024-08-29 Biblios Book Point 1049.00 Bill no:3329; Bill dt:2024-08-26 8 658.8 KOTP MBA14769 2026-04-11 11:52:06 2025-02-24 839.00 2024-08-29 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2024-08-29 Biblios Book Point 1049.00 Bill no:3329; Bill dt:2024-08-26 14 658.8 KOTP MBA14770 2026-03-04 10:56:45 2026-03-02 839.00 2024-08-29 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2024-08-29 Biblios Book Point 1049.00 Bill no:3329; Bill dt:2024-08-26 11 658.8 KOTP MBA14771 2026-04-22 09:31:35 2026-04-10 839.00 2024-08-29 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2024-08-29 Biblios Book Point 1049.00 Bill no:3329; Bill dt:2024-08-26 1 658.8 KOTP MBA14772 2026-01-05 11:30:06 2024-09-04 839.00 2024-08-29 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2024-08-29 Biblios Book Point 1049.00 Bill no:3329; Bill dt:2024-08-26 9 658.8 KOTP MBA14773 2026-01-07 2025-12-08 08:33:29 2025-12-08 839.00 2024-08-29 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2024-03-19 Biblios Book Point 1049.00 Bill no:7314; Bill dt:2025-03-07 5 658.8 KOTP MBA15148 2025-11-19 09:15:51 2025-11-05 839.20 2025-05-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2024-03-19 Biblios Book Point 1049.00 Bill no:7314; Bill dt:2025-03-07 6 658.8 KOTP MBA15149 2026-04-23 12:17:19 2026-04-07 839.20 2025-05-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2024-03-19 Biblios Book Point 1049.00 Bill no:7314; Bill dt:2025-03-07 8 658.8 KOTP MBA15150 2026-04-22 11:50:37 2026-04-11 839.20 2025-05-16 BK