TY  - BOOK
AU  - Havaldar, Krishna K.
AU  - Dasari, Shailendra.
TI  - B2B marketing : : text and cases 
SN  - 9789390185597
U1  - 658.8 5
PY  - 2021///
CY  - Chennai
PB  - McGraw Hill Education
KW  - Understanding business markets and the environment
KW  - Managing B2B customer relationship
KW  - Pricing for business markets
ER  -