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  <titleInfo>
    <title>B2B marketing</title>
    <subTitle>text and cases</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Havaldar, Krishna K.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Dasari, Shailendra.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Chennai</placeTerm>
    </place>
    <publisher>McGraw Hill Education</publisher>
    <dateIssued>2021</dateIssued>
    <edition>5th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxx,547p. ; PB 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">By Krishna K Havaldar and Shailendra Dasari.</note>
  <subject>
    <topic>Understanding business markets and the environment</topic>
  </subject>
  <subject>
    <topic>Managing B2B customer relationship</topic>
  </subject>
  <subject>
    <topic>Pricing for business markets</topic>
  </subject>
  <classification authority="ddc" edition="5">658.8 HAVK</classification>
  <identifier type="isbn">9789390185597</identifier>
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    <recordCreationDate encoding="marc">240402</recordCreationDate>
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